Our Team

Edward Farnell
Edward Farnell
CEO, Founder
37 years old
Education:
Master of Business Administration (MBA), London School of Economics (2003-2005)
PERSONAL STORY:
One of the most important principles I follow in building our team is transparency. I believe that open communication creates trust, which leads to better collaboration and innovation. Every Monday, I host a 'coffee hour' where the team can share their ideas and concerns or chat casually. It’s not about hierarchy — it’s about listening and growing together as a unit
FAVOURITE ONLINE SLOTS:
Book of Ra, Gonzo's Quest, Starburst
CAREER BACKGROUND:
2006-2011: Affiliate Manager – Betway Group
2011-2017: Head of Digital Marketing – Kindred Group
2017-2023: Strategic Consultant
KEY EXPERTISE:
Founded the company, establishing it as a trusted resource in the UK gambling industry.
Developed a team of experts to provide unbiased reviews and guides tailored to UK players.
Molly Linwood
Molly Linwood
Content Specialist
28 years old
Education:
Bachelor of Arts in Journalism, University of Leeds (2012-2015)
PERSONAL STORY:
Creating great content is all about balance—combining creativity with structure. I’ve developed a process where every piece starts with a clear outline and research, but I leave room for inspiration to make the content engaging. It’s important to me that our content isn’t just informative and easy for players to connect with.
FAVOURITE ONLINE SLOTS:
Buffalo, Bonanza, and Book of Dead
CAREER BACKGROUND:
2015-2018: Junior Content Writer – PlayBetter Media
2018-2022: Freelance Proofreader
2022-2023: Content Strategist – SpinUp UK
KEY EXPERTISE:
Improved the readability of reviews by implementing structured layouts, concise summaries, and clear ratings.
Developed a scalable template for slot and casino reviews, ensuring consistency and efficiency across over 500 pieces of content.
James Whitfield
James Whitfield
Slot Reviewer
29 years old
Education:
Bachelor of Arts in English Literature, University of Manchester (2010-2013).
PERSONAL STORY:
Slot reviewing goes beyond just analyzing numbers and features—it's about capturing the essence of each game. I strive to highlight what makes a slot unique and engaging, whether it's a creative theme, a standout bonus round, or exceptional design. I aim to make reviews feel like an insider's perspective, helping players discover titles they'll enjoy.
FAVOURITE ONLINE SLOTS:
Big Bass Bonanza, Wolf Gold, and Thunderstruck II
CAREER BACKGROUND:
2014-2017: Junior Slot Analyst – Slots Guru
2017-2020: Senior Content Writer – Spin Masters
2020-2023: Writer – Freelance
KEY EXPERTISE:
Analyzed and reviewed over 500 slots, providing actionable insights for players.
Contributed to the site’s SEO strategy by optimizing reviews for better discoverability.
Sophie Greystone
Sophie Greystone
Growth Manager
Education:
Master of Science in Business Management, University of Bath (2013-2015).
PERSONAL STORY:
Building partnerships involves creating value for everyone involved. I focus on understanding each partner’s goals and finding ways to align them with our strategy. By fostering open communication and trust, I ensure our collaborations are successful, meaningful and sustainable. Manages partner relationships to ensure long-term collaboration and mutual success. Develops and executes affiliate marketing strategies to increase platform revenue.
FAVOURITE ONLINE SLOTS:
Divine Fortune, 5 Dragons, and Mega Moolah
CAREER BACKGROUND:
2014-2017: Affiliate Coordinator – GameAnalytics
2017-2023: Partnerships Specialist – Blueprint Gaming
KEY EXPERTISE:
Established partnerships with 20+ key industry stakeholders
Spearheaded cross-promotional campaigns with casinos.
Jack Ellington
Jack Ellington
Regulatory Compliance Expert
29 years old
Education:
Bachelor of Laws (LLB), University of Edinburgh (2008-2011)
PERSONAL STORY:
Compliance is more than a professional responsibility; it reflects my belief in fairness and transparency. I work closely with the team to translate complex regulations into simple, practical steps that fit seamlessly into our work. For me, it’s all about ensuring the platform stays trustworthy, responsible, and aligned with the highest standards. Advises the team on responsible gaming practices and ethical advertising.
FAVOURITE ONLINE SLOTS:
Rainbow Riches, Legacy of Dead, and Immortal Romance
CAREER BACKGROUND:
2012-2017: Compliance Officer – BetVictor
2017-2022: Regulatory Specialist – Rank Interactive
KEY EXPERTISE:
Successfully implemented a responsible gambling framework aligned with GamStop regulations.
Consulted on multiple content strategies to ensure legal and ethical adherence in all marketing campaigns.
Charlotte Wetherby
Charlotte Wetherby
Marketing Specialist
25 years old
Education:
Bachelor of Arts in Marketing and Communications, University of Birmingham (2014-2017)
PERSONAL STORY:
Social media marketing is about storytelling. Each post or campaign lets us connect with our audience and show them what makes our platform unique. I believe in mixing creativity with data-driven strategies to craft content that captures attention and builds genuine relationships with our players. That’s what keeps me passionate about my work every day. Tracks and analyzes performance metrics to optimize campaigns and engagement.
FAVOURITE ONLINE SLOTS:
Divine Fortune, Big Bass Splash, and Book of Ra Deluxe
CAREER BACKGROUND:
2017-2019: Social Media Coordinator – Betway Group
2019-2022: Digital Marketing Specialist – Spin Studios UK
KEY EXPERTISE:
Launched a slot-themed Instagram series that increased user engagement by 35%.
Successfully managed an advertising campaign, achieving a 20% conversion rate.